Google celebrates E.C. Segar birthday by putting Popeye on Google.com

Popeye pictured eating spinach is the celebrated on the Google.com main page for today, December 8. Honoring E.C. Segar’s birthday back in 1894, the celebrated cartoonist was the creator of Popeye the sailor man.
Popeye, who was deeply loved by his girlfriend, Olive Oil, enjoyed not only being a cartoon character but also as celebrity in newspapers and books as well. Always competing with rival Bruno, Popeye ate tons of spinach, gulping the green vegetable down by the can so he could power up to full strength.
Google.com periodically changes their webpage heading to honor events and dates of interest around the world. This unique day reflects the best of the past by celebrating the work of a very talented artist.

In truth, immediately i didn’t understand the essence. But after re-reading all at once became clear.